Books about Books Part 8: New Partnerships Emerge
The end of 1992 also saw the start of a long process of publishing with St. Paul’s Bibliographies, the English company owned by Robert Cross that I had mentioned previously. We had established contact with Robert a number of years before and stocked his titles in our New Books Department. He had started St. Paul’s in 1979 after a distinguished career in the publishing field. Robert knew everybody worth knowing in the English publishing scene and proved quite adept at seeking out dormant rights for important bibliographies from other publishers. He often took those bibliographies and found that special breed of authors known as “bibliographers” and got them to revise an older bibliography or provide a new one. This was quite a feat as the royalty payments for such small print run books often added up to the equivalent of only pennies an hour for all the time spent in doing the bibliography. I believe bibliographers deserve a special place in heaven for their unselfish efforts.
Robert had established the Winchester Bibliographies of Twentieth-Century Writers series with me as co-publisher in 1992 and taken on the publishing of the Publishing Pathways series, which had strong and continuing sales. We saw each other quite frequently on business but always with social times together and developed a mutual respect and friendship. He had been using one of Fred Ruffner’s companies, Omnigraphics, to distribute his titles in America and I suggested to him in early 1993 that the Cross-Fleck relationship had reached the point where Oak Knoll should take on these books as part of a distribution arrangement. The idea was suggested to Ruffner through Cross’s contact at Omnigraphics, Jim Sellgren. The idea was met with favor, and the entire inventory of books was shipped to Oak Knoll under a partial purchase and partial consignment arrangement in October 1993.
We published eight new titles in 1993 and seven in 1994. I found a new way to increase our publishing program—distribution for other organizations. In late 1994, we were asked by the Caxton Club of Chicago to help sell copies of their Club History as part of our publishing list. We worked up a very straightforward contract with our attorney. Oak Knoll would not pay any of the production costs, but would hold inventory of the book and pay the Club 40% of the retail price of the books when we got paid (all discounts to booksellers and distributors came out of our share).
Based on the success of this deal, I decided to see if other organizations might be interested. There are many organizations that want to produce manuscripts by their members but do not know how to market a book or sell into the library market. Selling to this market was a specialty of Oak Knoll, so it made perfect sense to offer this service along with advice on retail price, print run, and production costs.
The American Antiquarian Society elected us their distributor in August 1995, the Bibliographical Society of America in May 1996, the John Carter Brown Library also in May 1996, the Library of Congress (selected titles) in June 1998, and the Bibliographical Society of the University of Virginia in January 1999. Since then we have signed up the Manuscript Society, the Typophiles, Catalpa Press, the Bibliographical Society (selected titles), and many other organizations. These distribution deals have increased our publishing list to over 1000 titles of which only about 300 are Oak Knoll Press publications. Booksellers and distributors love this arrangement, as they can deal with one business instead of fifty when fulfilling orders for customers.
Check back next week for more from Books about Books!